Legal Intel for Entrepreneurs
Who Play to Win.
20 years of litigation. Real cases. Real mistakes. Real lessons. Every article is built to help you spot the legal risks most entrepreneurs never see coming β until it's too late.
You're exposed and you don't even know it.
Defense wins championships.
A money-back guarantee feels like pure upside β it lowers buyer hesitation and signals confidence. After 20 years litigating, I can tell you itβs also one of the most common places founders quietly cr...
Urgency sells β that's not the problem. The problem is faking it. After 20 years litigating, I've watched businesses talk themselves into "harmless" countdown timers and "only a few left" banners that...
Recurring revenue is the best business model there is β and the fastest way to turn a happy customer into an angry one is to make them feel trapped in it. After 20 years litigating, I've watched subsc...
Is my email and texting setup breaking the law? A founder asked me this after he started sending SMS blasts to everyone who'd ever bought from him β because a marketing guru told him "the money's in t...
Do I need a disclaimer on my testimonials? A coach asked me this after a competitor got a nasty complaint over a wall of five-star reviews. Her reviews were real β every one of them from a happy clien...
Most founders think advertising law is something big brands worry about. It isn't. The rules that govern what you can say in an ad apply to the solopreneur running a $19 offer just as much as the comp...
Are my income claims going to get me sued? A founder asked me this last week after building an entire funnel around "our students make $10K a month." He wasn't lying β some of them do. But after 20 ye...