GET THE FRANCHISE BUYER'S DUE DILIGENCE CHECKLIST FOR FREE
20 Questions Franchisors Don't Want You to Ask
FREE DIGITAL DOWNLOAD
"The Franchise Disclosure Document is supposed to protect you. It doesn't. Franchisors disclose what's required and hide behind what they're allowed to omit. I've seen entrepreneurs lose because they asked the wrong questions — or none at all. This checklist gives you the 20 questions that expose the truth before you sign."
Karam Nahas, Esq.
What You'll Get Inside:
✓ 5 Financial Reality Questions — expose what Item 19 hides about real profitability
✓ 5 Selection & Support Questions — find out if they'll actually help you succeed
✓ 5 Track Record Questions — uncover the churn rate they don't advertise
✓ 5 Questions for Former Franchisees — get the unfiltered truth from people who left
AS SEEN IN:
“A revolutionary framework giving small business owners the same protection once reserved for billion-dollar corporations.”
— Yahoo! Finance
Why Franchise Buyers Keep Getting Burned
The FDD is designed to protect the franchisor, not you.
It's 100+ pages of legal compliance that looks like transparency. But franchisors disclose what's required and hide behind what they're allowed to omit. The information that would actually help you make a decision? It's not in there.
You don't know what questions to ask.
The franchisor controls the sales process. They hand you a validation list of happy owners. They show you gross sales instead of net profit. They talk about "rapid growth" while hiding 60% churn rates. Without the right questions, you're seeing exactly what they want you to see.
You're trusting a system built to extract money from you.
Some franchisors make more money selling franchises than supporting them. They collect your $50K fee, watch you struggle, take back the territory when you fail, and sell it to the next buyer. That's not a partnership — it's a churn and burn model.
How to Use This Checklist
Don't just read it — use it. These questions are designed to be asked directly to franchisors, current owners, and former franchisees. The answers will tell you everything the FDD won't.
Ask the Franchisor Directly
Use the first 15 questions in your discovery calls and meetings. Watch how they respond. Vague answers, deflections, and discomfort tell you more than the words they say.
Find Former Franchisees
Item 20 of the FDD lists franchisees who left. Call them. Use the last 5 questions to get the unfiltered truth. These are the people the franchisor didn't hand-pick for you to talk to.
Compare Answers to Red Flags
Each question includes "Why it matters" — the context that tells you what a good answer looks like versus a warning sign. If you see patterns, trust them. Walk away.
Get Started For FREE →
The Franchise Buyer's Due Diligence Checklist - Paid
The Franchise Disclosure Document is supposed to protect you — but most of what matters isn't in it. Franchisors disclose what's required and hide behind what they're allowed to omit. This checklist gives you the 20 questions that cut through the sales pitch and expose the truth before you sign. Inside you'll get: 5 questions that reveal the real financial picture (not the gross sales they advertise) 5 questions that expose whether they'll actually support you after you open 5 questions that uncover the churn rate they don't want you to see 5 questions to ask former franchisees — the people the franchisor didn't hand-pick Don't sign a franchise agreement without asking these first.
$17.00 USD
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